Speaking Event: 2016 Retail & Consumer Goods Analytics Summit
to May 6

Speaking Event: 2016 Retail & Consumer Goods Analytics Summit

2016 Retail & Consumer Goods Analytics Summit (3rd Annual) | Produced by RIS News and Consumer Goods Technology

Analytics Now! Fueling the Passion for Data-Driven Businesses

When: May 4-6, 2016

Where: The Drake Hotel, Chicago, IL

Session Specs: “Super Session” segment:  “Reaching the Consumer: Location-Based Marketing”

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CinemaCon 2016
to Apr 14

CinemaCon 2016

Celebrating the Moviegoing Experience

SESSIONInnovations Connecting Audiences in Digital and Physical Worlds


Consumers are moving fast and innovations in technology are moving even faster. Leveraging new technologies, movie studios and movie theaters can connect with anytime, anywhere consumers in both physical and digital worlds. This session will be discussing these solutions including mobile, mobile apps, geo-fencing, beacons, location based services, social media, interactive signage, augmented reality, virtual reality and more. Through the use of these technologies, theater owners and movie studios can create connections between physical and digital worlds for a holistic approach to building loyalty and driving audiences into theaters.

LOCATION: Palace Ballrooms I and II—Emperors Level

TIME: 3:30 PM - 4:30 PM

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6:00 PM18:00

LBMA Chicago - Connecting the Dots of Consumer Behavior - Speaker

Connecting the Dots of Consumer Behavior with Digital, Social and Location Data for Intelligent Action

The Location Based Marketing Association in Partnership with the Digital professional Institute are presenting this event. Connecting with consumers and knowing who they are is a longstanding challenge for marketers. With the emergence of mobile and penetration of smartphones throughout the population, new data sets from digital, social and location information are helping organizations gain deeper visibility into their customer base through the information collected in these channels. We will be discussing the how these innovative data sets are leveraged for cross-functional success and deeper consumer connection. 


RJ Taylor, VP Product Management

Description: Separating the social signal from the noise is tough enough as it is, and it can be even tougher for marketers. R. J. will explain how geofencing and other tools can help you find the right customer signals, and react intelligently.

Persio (formerly Iris Mobile) 

Steve Dybsky, VP Global Sales

Description: Connecting the marketing dots for organizations is challenging. Steve will explain how new digital tools are helping bring together business silos for successful consumer engagement.  

Event Location:

Digital Professional Institute 

July 27,  6-7:30 pm

28 N Clark St #500, Chicago, IL 60602

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