Celebrating the Moviegoing Experience
SESSION: Innovations Connecting Audiences in Digital and Physical Worlds
ANNE MARIE STEPHEN, CEO & FOUNDER, KWOLIA
Consumers are moving fast and innovations in technology are moving even faster. Leveraging new technologies, movie studios and movie theaters can connect with anytime, anywhere consumers in both physical and digital worlds. This session will be discussing these solutions including mobile, mobile apps, geo-fencing, beacons, location based services, social media, interactive signage, augmented reality, virtual reality and more. Through the use of these technologies, theater owners and movie studios can create connections between physical and digital worlds for a holistic approach to building loyalty and driving audiences into theaters.
LOCATION: Palace Ballrooms I and II—Emperors Level
TIME: 3:30 PM - 4:30 PM