Connecting the Dots of Consumer Behavior with Digital, Social and Location Data for Intelligent Action
The Location Based Marketing Association in Partnership with the Digital professional Institute are presenting this event. Connecting with consumers and knowing who they are is a longstanding challenge for marketers. With the emergence of mobile and penetration of smartphones throughout the population, new data sets from digital, social and location information are helping organizations gain deeper visibility into their customer base through the information collected in these channels. We will be discussing the how these innovative data sets are leveraged for cross-functional success and deeper consumer connection.
RJ Taylor, VP Product Management
Description: Separating the social signal from the noise is tough enough as it is, and it can be even tougher for marketers. R. J. will explain how geofencing and other tools can help you find the right customer signals, and react intelligently.
Persio (formerly Iris Mobile)
Steve Dybsky, VP Global Sales
Description: Connecting the marketing dots for organizations is challenging. Steve will explain how new digital tools are helping bring together business silos for successful consumer engagement.
Digital Professional Institute
July 27, 6-7:30 pm
28 N Clark St #500, Chicago, IL 60602